Identity Case Study

Identity Case Study

Creative Brief:
The Culture is a Brooklyn based safe space where people of color can be introduced to and practice kink play. The brand is representative of carefree Black Joy in a scene where they largely are underrepresented and fetishized. It is a place for themselves where they can be themselves. The goal is to create an identity that accurately encompasses all of this while targeting the 20 to 35-year-olds looking for a place in the scene.

“Unapologetically Black, relentlessy Brooklyn”