What is a brand strategy and does your business need it?
The purpose of a brand strategy is to create a roadmap that connects your business goals to the wants, needs, and beliefs of your ideal client.
How do we develop this roadmap?
We start by defining your company’s values clearly:
- What do you stand for?
- What is your value proposition?
- What is your unique market position?
- What are your goals? Short term? Long term?
Next, we define your target audience:
- What are their beliefs? What do they want to believe about you?
- What are their income levels?
- Where do they live?
- Where do they work?
- What do they need from you?
Knowing the above information, we then strategize how best to craft your company’s story, message, and voice in a way that will connect to your ideal client.
I know what I want you to create for my business, so why do I need a roadmap from you?
Logos, signage, websites, social media posts, photography, these are what we consider tangible deliverables. Great deliverables reach the right audience for your business and we achieve this through brand strategy.
“Great deliverables reach the right audience for your business and we achieve this through brand strategy.”
Why do we need to do anything more than that?
When building a house, the foundation is laid first. The structure is built on top of the foundation, and finally, the house is furnished.
Brand strategy is the foundation, marketing strategy is the structure, and the deliverables are the furnishings. Without a strong foundation and a good structure, the furnishings will never hold up.
The roadmap, or blueprints if you prefer, ensure that the final deliverables meet the needs of your clients and move your business closer to its goals. The bigger those goals, the stronger that foundation needs to be.
Does having a brand strategy get results?
Having a brand strategy has allowed businesses to learn who they need to target and how to talk to them. This, in turn, led to better allocation of their marketing funds and a greater return on their investment.
This is a roadmap that will guide your business for years to come. An upfront investment that will help grow your business towards its long term goals, by making wiser choices to reach appropriate short term goals.